Service for automating advertising campaigns in Yandex.Direct.
Client applications use the API to add and configure campaigns, ads and phrases, and get statistics and financial reports.
Who should use the API
Large commercial organizations, advertising agencies and online shops. It is not always convenient for them to manage advertising campaigns via the Yandex.Direct web interface. This can be motivation for developing custom applications that interact with Yandex.Direct via the API.
How to develop an application
The documentation has sample applications for the most popular programming languages — PHP, Perl and Python.