The API allows developers to create applications which interact directly with the Yandex contextual advertising service.
These applications allow advertising agencies as well as direct advertisers to run complex large-scaled advertising campaigns easily and effectively. All the interaction processes are facilitated from estimating budgets with more precision and receiving statistical reports for each active campaign at a convenient time to making changes on a large volume.
Among the features that the API can offer are:
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automatic statistical reports generation for the selected advertising campaigns,
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Yandex.Direct integration into the control panel of your online shop to maintain relevance of your ads in real-time,
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data acquisition for use as input for various business applications including integration of data into the existing statistical and financial databases inside the company infrastructure,
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development of more complex applications to control sophisticated internet advertising campaigns.
The API has a SOAP interface which extends the selection of programming languages suitable for developing Yandex.Direct applications. The SOAP protocol is supported by the majority of modern languages including Perl, PHP, Python, Java and others. Along with the SOAP you can use JSON format to exchange data with the service.
